(still continually evolving) I think I have a mini-crush on the guy I picked for my book. He looks like a Hispanic/Jewish version of Mario’s friend Kyle. Regardless, I find the ability to write elegant, standards-compliant code sexy. (I’ll be redesigning this site from its mass of spaghetti code as soon as I’m done with this pointless book project.)
1. Title and author
Web Typography Unleashed
by Jason Santa Maria
2. Flap or jacket copy
Web Typography Unleashed is the definitive guide to the recent wave of web type innovation. Where web designers were once limited to a handful of fonts, this book teaches how to incorporate the beautiful typography offered by the thousands of the new “web fonts” that modern browsers support. Offering sections on type as it relates to search engine optimization, readability, and communicating brand identity, Web Typography Unleashed provides the amateur and professional designer with a solid reference point for incorporating beautiful and usable typography into their websites.
3. Research competitive market (3 books min).
Fluid Web Typography by Jason Cranford Teague. 2009, New Riders Press. (http://amzn.to/mkpuCr)
Fluid Web Typography has a solid emphasis on typography and has chapters divided up into elements of typographic and visual style: characters, fonts, scale, rhythm, emphasis, grid, and composition. It also includes case studies and examples of excellent and poor uses of typography.
Fluid Web Typography‘s main problem is that it was published in 2009, which predated web type’s heavy adoption throughout the web. It was in March 2008 that Apple released a version of their web browser Safari that supported TrueType and OpenType fonts using the @font-face CSS declaration. Firefox was next to release a version that supported @font-face in June 2008. This feature, which allows designers to use an almost unlimited palette of fonts, was included in Google Chrome for the first time on January, 2010. Despite the feature existing on Firefox alone since 2008, at the time this book was being written it was unclear whether the @font-face method would spread to every vendor or simply exist on Firefox and Safari only. The book recommends, in some places, an abandoned practice called sIFR, where Flash replaces text.
The revolution that Fluid Web Typography predicted in its preface has taken place. Many high-profile websites use advanced typography available through services like Typekit. However, the author could not have determined which services and what practices would eventually become dominant after their debut. From our vantage point in 2011, where web fonts work in every modern browser, Web Typography Unleashed will concrete examples of how major websites revitalized their web presence with typography. In 2009, the current ease-of-use and ubiquity of web fonts was but a hopeful dream.
Web Typography: A Handbook for Designers by Viviana Cordova. Release date: June 2011, Princeton Architectural Press.
This book aims to be a handbook which will, according to the synopsis, “embrace web and print together” as well as “translat[e] programming terms into graphic design terminology.”
Web Typography Unleashed is aimed squarely at design for the web, not print design. While it is true that many design considerations apply in both contexts, such as whitespace and kerning, the methods of applying them are completely different in a Web production environment.
http://amzn.to/lAHt1p
Great Web Typography by Wendy Peck. 2003, Wiley.
This book begins by summarizes principles of working with web type and HTML text. After that, it launches into the rudiments of cascading style sheets, then covers the two ways to use nonstandard typography that are no longer used: text as graphics, and text in Flash. These two methods were both abandoned, for a few reasons, but mainly graphic text takes longer to load, and Flash text won’t show up unless Flash is installed.
This is a very comprehensive and practical guide to type and web design. However, the book is over eight years old and describes techniques and case uses that are no longer applicable, and Web browsers that are no longer used. In 2003, Internet Explorer held 94% market share. Firefox, which is used on around 22 percent of computers in 2010, had but a 2% market share. Apple’s Safari, the first browser that introduced a @font-face declaration that was usable with standard TrueType and OpenType fonts, was not released until five years after the publication of this book.
It succeeds as an account of the early days of the Web, but it fails as a practical how-to guide
http://amzn.to/jiQosX
4. List title, author, copyright, and publisher. Briefly describe content of each, Explain why your proposed book is better
5. Identify and research audience.
The audience for design books is vast. AIGA, the professional association for design, estimates that there are around 180,000 designers practicing in the United States. Two-thirds of those work in the corporate world and one-third in design studios. As the importance of traditional print publication wanes, design is increasingly shifting to Web-enabled platforms, which are the focus of this book.
The World Wide Web Cononsortium (W3C), which works to create web standards like @font-face for the ever-evolving Internet, counts over 300 organizations as members. These include everything from hardware and Web companies like Apple and Yahoo to universities and corporations like Stanford and Pfizer. Nearly every company needs a web presence, and the principles of type design outlined in this book can help them to create a robust online brand.
6. Find an appropriate author and give credentials. Why should he/she write this book?
Jason Santa Maria is the founder of the design studio Mighty, creative director for the web font company Typekit, and a graduate of the MFA Interaction Design program at New York’s School of Visual Arts. He is one of the founders of Typedia, a community website for classification and exploration of type. Santa Maria has also written design articles for design websites A List Apart and 24 Ways, as well as writing on design for his own website. He is the vice president of AIGA/NY, the New York chapter of AIGA, the professional association for design. His design clients include The Chicago Tribune, Miramax Films, The New York Stock Exchange, PBS and The United Nations.
Categories: Ennui